It seems as though there is a constant debate between automated service versus using a live answering service. There are pros and cons to each. I think the deciding factor would be, which would YOU want to hear if you called your funeral home? Here’s some points to weigh out before making your decision.
Obviously, the number one reason businesses choose voicemail over live answering service is due to cost. However, when you think about the stakes at risk, is the money not worth it? For example, callers who are greeted by an automated system disconnect immediately and 70% do not leave voicemails. How many potential customers are you missing out on? How much money are you losing?
The funeral industry is not the business for skimping on good customer service. Word of mouth and first impressions are everything to your families; how uncomfortable is it to reach a voicemail when you just had a loved one to pass? Compare that to your families reaching a real human being who’s compassionate and well-versed in the industry. You can’t exactly put a price tag on that.
This one goes along with providing good customer service – but let’s say you accidentally miss the call, even if you were available. It goes to voicemail…awkward. With a live answering service, you can set up Roll Over Calls so that when you miss a call, it forwards over to a live receptionist who can try to connect the caller back to you or take a message. Either way, a real person answers that call. Did we mention answering services are 24/7?
The bottom line is this: What do your clients and families mean to you? Do they deserve quality customer service and 24/7 availability? If so, the answer is a live answering service. It’s a fraction of hiring someone in-house to answer the calls, and you’ll be steadily available all day, everyday. What are you waiting for?
We may be a bit biased, but if you’re looking for a top-notch answering service, check us out!